Red Realty Technology
Every Red Realty agent has a research and reporting team behind them. Higgins AI turns listing activity, public property records and client conversations into scored lists, plain-English reports and ready-to-send outreach, so agents spend their time matching the right home with the right person.
Listing activity reports for sellers and off-market opportunity reports for prospecting, each with clear recommendations.
A daily command center for tasks, calendar, reports and notes, with an AI assistant that creates and updates them for the agent.
A repeatable four-step process for finding the right clients, understanding their needs, staying in touch and earning referrals.
The S.A.L.E. process
Sourcing, Assessing, Listening, Empowering: Higgins Reports’ repeatable methodology for finding good clients, understanding what they actually need, staying in touch so nothing falls through the cracks, and turning happy clients into referrals.
The goal is simple: introduce the right two parties before either has to go public. A seller who would quietly sell “at the right price” meets a buyer already looking for that kind of home. No open houses for the seller, no bidding war for the buyer.
Higgins scores every home on a list so agents start with the most promising owners. For buyers, it organizes budget, timeline and must-haves so the right homes surface first.
The agent reviews equity, condition and market position for each home, and identifies how each buyer decides: analytical, relationship, efficiency or innovation driven, then shapes a personal pitch.
Soft commitments such as “I’d sell at the right price,” showing feedback and concerns are recorded and revisited, so the right match isn’t missed when timing changes.
Successful matches turn buyers and sellers into advocates. Referral tracking and success stories feed the next round of sourcing.
From data to a conversation
Scoring
A real-estate score out of 100 that replaces the business-oriented P.U.R.E.S. ranking when the thing being scored is a property.
Weights shown are the default S.E.L.L. model used in Red Realty’s off-market seller report.
| Tier | Meaning | Next step |
|---|---|---|
| Tier 1 | Prime off-market candidates (roughly the top 15%) | Reach out first |
| Tier 2 | Strong candidates (next 25%) | Personal outreach |
| Tier 3 | Moderate candidates (next 35%) | Market-update touchpoint |
| Tier 4 | Long-term nurture (remaining 25%) | Keep on file |
Tiers are set from each report’s own score distribution, not fixed cutoffs.
The reports
Every Higgins report moves through three stages (Directional, Draft, Final) with a feedback button on every page, so each report improves with the agent’s input.
For sellers. Pulls MLS activity into tabs for overview, property details, location and community, social media marketing and the listing agent.
Example: how to read a listing activity report.
For prospecting. Scores properties from county assessor records, sorts them into four tiers and provides an Off-Market Playbook for connecting sellers and buyers privately.
A single home screen with four quadrants: To Do, Calendar, Reports & Documents and Top of Mind. Hal, the built-in AI assistant, keeps it organized.
Done-for-you
Higgins.ai is built for professionals who are done prompting, editing and formatting. Agents send a goal, rough notes or a draft, and receive polished work back.
AI does not know a neighborhood, hold a relationship or judge what a good home looks like. Agents do. Higgins handles the sorting, scoring and drafting so agents can spend their day on people. Agents remain responsible for fair housing, Do Not Call, email and privacy compliance in every outreach.
Questions? Higgins support is available at 1.888.868.6021 or support@higgins.ai.
Testimonials
Higgins client praise dashboard: 205 positive testimonials from 32 people across 26 meetings and messages. See the full set at testimonials.higgins.business.
The infrastructure behind the system might be a much better way of how we used to manage buyer and seller information. ... I really think that there is something there with… and this is what I had suspected, but seeing it makes me believe in it…
I like it. ... Yeah, looking good.
Oh my God, this is great. This is like. ... The next level life that I. ... Would have loved to have back in my learning days.
It's super powerful. It's almost overwhelming how powerful this thing could be.
This just facilitates my life. ... You're making my life easier.
I'm super excited about this. It seems like such an awesome tool.
Quotes are lightly trimmed from client meetings and messages; "..." joins separate lines from the same speaker. Names are shown as first name and last initial. Most were collected from users across the Higgins platform, including real estate professionals.
FAQ
Sourcing, Assessing, Listening and Empowering: a repeatable method for finding the right clients and homes, understanding what each side needs, staying in touch, and turning good outcomes into referrals.
No. Higgins reports organize data, score opportunities and draft outreach, while the agent supplies judgment, local knowledge and relationships.
No. S.E.L.L. scores are directional estimates built from public records and should be confirmed with a formal valuation before making an offer.
