Murfreesboro, TN · Panama City Beach, FL

Real estate with a people-first approach, from Middle Tennessee to the Gulf

Red Realty is a people-first, agent-centric brokerage serving Middle Tennessee from Murfreesboro and the Florida Panhandle from Panama City Beach, with residential, commercial, rental and property management services.

40,000+Homes sold
98%Client satisfaction
17Years of experience
24/7Client support

Company-reported figures from the Red Realty network.

Illustration of a Tennessee hillside home on the left and a Gulf Coast beach condo on the right, joined by a dotted route Murfreesboro, TN Panama City Beach, FL

Our mission

People first. Agents first.

At Red Realty, our mission is to create a people-first, agent-centric brokerage that empowers our professionals and serves our community with excellence. With experience in every category of real estate, we are dedicated to providing trusted guidance, strong relationships, and real results—helping both our agents and our clients succeed.

What we do

Every category of real estate

Residential sales

Buyer and seller representation for first-time buyers, move-up buyers, relocations and second homes.

Commercial & land

CCIM-led commercial brokerage plus land and investment property across Middle Tennessee.

Rentals & management

Tenant placement and full property management by licensed property managers.

Vacation rentals

Gulf Coast vacation rental and investment guidance from our Beachside team.

Red Realty Technology

Powered by Higgins AI

Our agents use the S.A.L.E. system (Sourcing, Assessing, Listening, Empowering) to find the right homes for the right buyers, and the right buyers for sellers who may never list publicly. Higgins reports turn listing data, public records and client feedback into plain-English next steps.

The S.A.L.E. cycle: Sourcing, Assessing, Listening, Empowering S.A.L.E.Higgins method SALE SourcingFind & score AssessingUnderstand needs ListeningTrack feedback EmpoweringEarn referrals
The S.A.L.E. cycle used by Red Realty agents.

Our agents

Meet the Red Realty team

More than 41 licensed agents and brokers in Tennessee and Florida.

Client reviews

What our clients say

Client reviews published on redrealtyboro.com

Kimbrough with Red Realty did an outstanding job selling our estate home. His market knowledge, pricing strategy, and marketing brought in strong interest quickly, and his communication was excellent throughout the entire process. He handled negotiations professionally and made everything smooth and stress-free.
Kurt Kaalaas
We couldn’t have asked for a better realtor than Kimbrough Dunlap. He was absolutely great to work with and helped us every step of the way throughout the entire home-buying process.
Brice Whitlow
Kimbrough did an amazing job finding a new tenant for one of my rentals. In fact he found the first couple that rented for me and they stayed for almost 5 years. Very easy, streamline process. Would recommend using him 100% for finding a tenant and will continue to use him. You will not be disappointed.
Tyler Hardaway

Read more client reviews

From the blog

Guides for buyers, sellers & investors

Contact us

Tell us what you’re looking for

Share a few details and a Red Realty agent will follow up. Prefer to talk? Call 615-896-2733 (Tennessee) or 850-318-5887 (Florida).

FAQ

Common questions

What areas does Red Realty serve?

Red Realty serves Middle Tennessee from its Murfreesboro office and the Florida Panhandle from its Panama City Beach office, including Murfreesboro, Smyrna, Franklin, Brentwood, Nolensville, Panama City Beach, 30A, Seaside, Watersound, Destin and Miramar Beach.

What services does Red Realty offer?

Residential sales, commercial real estate, land, investment properties, rentals and tenant placement, property management and, in Florida, vacation rental services.

What is Red Realty technology powered by Higgins AI?

It is the set of Higgins reports and dashboards Red Realty agents use to source homes and clients, assess needs, listen to feedback and empower referrals, known as the S.A.L.E. system. It produces listing activity reports, off-market seller opportunity reports and an AI-assisted daily dashboard.

How do I contact Red Realty?

Call 615-896-2733 (Tennessee) or 850-318-5887 (Florida), text 615-437-6580, email YourRedAgent@RedRealty.com, or use the contact form on our Contact page.