Selling in Tennessee: How to Read Your Listing Activity Report

When a home does not sell as quickly as you hoped, the instinct is to wonder what is wrong. A listing activity report replaces guesswork with data. Red Realty produces these reports for sellers using Higgins AI, pulling listing activity from the MLS and summarizing it in plain English with a clear recommendation.

Key takeaways

• Read the report as a funnel: views, then showings, then offers.
• Where the funnel narrows tells you which lever to pull first.
• Review weekly early on, and decide on adjustments at planned checkpoints.

A real example

Consider a furnished four-bedroom cabin and established short-term rental in DeKalb County listed at $335,000 in July 2026. By October 21, after 105 days on market, its activity report showed:

• 1,652 total listing views, about 16 a day.
• 64% from Zillow Group, 20% from Realtor.com and 15% from the Realtracs MLS.
• 0 showings logged in the MLS and 0 offers, with no price change since listing.

The report then did what a good report should do: it separated what the data says from what it cannot say. Strong online attention with no logged tours pointed to three next steps: a pricing and positioning review, easier showing access around the owner's guest bookings, and confirming whether any owner-arranged showings were happening outside the MLS.

The funnel, step by step

Views. High views mean your marketing is being seen. Check which sources produce them, because it tells you where your buyers are searching.

Showings. If views are strong and showings are low, buyers are looking but not acting. The usual suspects are price relative to comparable sales, photos that do not match the property, remarks that bury the best features, or hard-to-schedule access.

Offers. Showings without offers suggest price, condition or terms. Showing feedback is gold here.

Days on market and price changes. Compare your days on market with similar homes nearby. A price adjustment early is often more effective than several small ones later.

Pricing and value snapshot

A good report also shows ratios that give context: list price versus original price, days on market, annual taxes as a share of price, and for income properties, gross rental income as a share of price, always labeled as the seller's stated figure and not a guaranteed return.

What to do with the report

1. Agree on one change at a time so you can see what works.
2. Set a date to review again, usually one to two weeks later.
3. Keep the conversation focused on buyers: what are they seeing, and what stops them?

If you are preparing to sell, ask your agent to walk you through a sample report before you list. Browse Tennessee properties, meet the agents, or request a listing consultation.

Example figures come from a Red Realty listing activity report dated October 21, 2026. Results vary by property, price and market.